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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
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Industry Insights
Is Cash Dying? Why Cash and Digital Payments Still Need Each Other
Not yet. Card and mobile payments keep taking share, but cash still offers speed, universal acceptance, anonymity and zero fees, so the opportunity is…
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Industry Insights
Gift Card Fraud: Why It Stays Invisible and How Platforms Detect It
Gift card fraud stays hidden because redemptions need no customer identity; compromised payment cards are converted into gift cards and resold. Real-time rules, lists,…
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Industry Insights
Prepaid Cards and Financial Crime: How a Platform Puts AML and KYC Controls in Place
Anonymous, cash-loaded prepaid cards can move funds untraced. Platforms counter this with identity checks proportionate to risk, load and velocity limits, controlled distribution and…
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Industry Insights
Retailer Card Programs and Big Data: Personal Offers Built on Trusted Data
Gift and loyalty card programs link purchases to customers in exchange for rewards, turning transaction data into personalized offers, provided collection is transparent, consented,…
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Industry Insights
From Scratch Cards to Biometrics: The Past and Future of Digital Payments and Rewards
Digital payments grew from electronic top-up replacing scratch cards into gift card and loyalty programs; the next shift is toward biometric, card-free payments, best…
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Industry Insights
Mystery Rewards: Promotional Gift Cards That Bring Customers Back
How do mystery reward cards work? Retailers give away cards whose hidden values vary; customers must return and spend to discover their amount, making…
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