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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
Industry Insights
Why FMCG Brands Want Their Share of Retail Data — and How to Give It to Them
How do FMCG brands collect retail sales data? Scanner-equipped EFTPOS terminals activate promotional cards in independent stores, capturing SKU-level purchases and awarding brand-defined points redeemable at partner locations.
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Industry Insights
Custom Gift Card Design: Make the Card Part of the Brand
Why does custom gift card design matter? Distinctive materials, formats, and personalization help cards stand out in crowded gift malls, extending brand identity across…
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Industry Insights
Gift Cards and Social Reach: Marketing That Travels Friend to Friend
Why do gift cards spread on social media? Gifting reads as generosity, not advertising, so customers share it freely, extending retailer reach through friend…
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Industry Insights
Pre-Sales Cards: Managing Demand for Limited-Supply Products
What is a pre-sale card? A prepaid deposit voucher reserving limited-supply products; retailers over-distribute cards, Ogloba caps total sales in real time, then allocates…
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Industry Insights
Delayed Discounts: Reward Today’s Purchase on the Next Visit
What is a delayed discount? A promotion that credits a percentage of today's spend to a card, redeemable only during a defined later window,…
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Industry Insights
Selling Gift Cards Without POS Integration: Offline and Semi-Online Models
How are gift cards sold without POS integration? Hologram-secured single-use cards act as fiduciary vouchers, while semi-online chip cards store balances offline and reconcile…
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Industry Insights
Prepaid Cards Make Humanitarian Aid Faster, Safer and More Dignified
Why do aid programmes use prepaid cards? Closed-loop cards reload instantly, restrict spending to food, pay merchants electronically, remove queues, and keep humanitarian funds…
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