Industry Insights
mCoupons: Digital Coupons Delivered Where Customers Already Shop
What are mCoupons? Digital coupons delivered to a retailer's mobile app, triggered by real basket SKU data, redeemed at checkout, shareable socially, and measurable beyond paper coupon programs.
Digital coupons outperform paper because they are triggered by what is already in the basket, not by what a marketer guessed weeks earlier. Mobile coupon redemption has been reported at up to ten times the rate of printed coupons; the mechanism, not the medium, explains why.
Relevance Is Generated at the Till
When the store ECR sends the SKU list of a live basket to the platform, flagged items trigger an offer that lands in the customer's app immediately. A shopper buying nappies receives a baby food coupon before they reach the car park. The offer is earned by observed behaviour rather than assumed demographics.
The App Is a Wallet, Not a Leaflet
Gift cards and coupons sit in one place with expiry dates visible, so the customer can plan the next basket. At the checkout, the loyalty card number matches held coupons against scanned items and the discount applies to the bill automatically. Coupons can be passed on by SMS, email or social post, and a retailer can extend an offer to a friend's friends, making distribution viral rather than printed.
Funding and Control Stay with the Retailer
Manufacturer-negotiated discount budgets and retailer goodwill coupons run on the same rails, with a back-office messenger to prompt redemption before expiry.
Ogloba supplies that infrastructure. The coupon stops being a cost of promotion and becomes a measurable conversation.
FAQ
How does the platform decide which coupon to send?
The store ECR sends the SKU list of the live basket to the platform, and flagged items trigger an offer that lands in the customer's app immediately — earned by observed behaviour rather than assumed demographics.
How much better do mobile coupons perform than printed ones?
Mobile coupon redemption has been reported at up to ten times the rate of printed coupons. The mechanism, not the medium, is what explains the gap.
Does the customer have to present the coupon at the checkout?
No. The loyalty card number matches held coupons against scanned items and the discount applies to the bill automatically.
Who funds the discounts, and what stops them expiring unused?
Manufacturer-negotiated discount budgets and retailer goodwill coupons run on the same rails, with a back-office messenger prompting redemption before expiry.
